XYZ School, an online game development program within the Ultimate Education group, conducted a survey among Russian gamers to learn what gifts they would prefer for the New Year. The findings are shared on socialbites.ca and offer insights into shoppers’ priorities across different price bands. The study aims to help students, instructors, and fans of game development understand consumer sentiment and gifting trends in the gaming community.
Gifting preferences shift with price. When the budget is up to 3,000 rubles, the most desired items are computer accessories such as mouse pads, cables, adapters, external drives, and laptop bags. The second most popular category consists of gifts tied to professional growth, including professional literature, tickets to master classes, and subscriptions to software and services. Clothing and themed consumer products come in third, followed by beauty and health products in fourth place, while fiction, comics, and manga occupy fifth.
In the mid-range segment from 3,000 to 10,000 rubles, gamers lean toward PC peripherals like keyboards, gamepads, and gaming mice, with a broader range of accessories also represented. PC components such as RAM, motherboards, and cooling solutions rank second in this tier. Video games for various platforms take third place, and fourth are wardrobe items like hoodies, sneakers, and outerwear. Certificates for different services complete the top five in this category, reflecting a mix of experiences and digital goods.
For higher-priced gifts starting at 10,000 rubles, the most appealing option is a gaming PC or a gaming laptop. The second most desired category includes household or personal devices such as smartphones, premium haircare devices, and tablets. Expensive PC components like top-tier graphics cards or processors come in third, followed by travel or short group tours in fourth. At the bottom of the list are art or collectible items, including rare comic books and figurines, which still hold strong appeal for dedicated fans.
These results reveal clear patterns about what resonates with different segments of the gamer community. They underscore the appeal of practical gear for everyday play, the value of professional development resources, and the desire for premium technology and experiences. For educators and developers, such data can guide the design of curricula, product bundles, and community events that align with players’ interests while highlighting the evolving preferences of gamers in a rapidly changing market. The survey also illustrates how price sensitivity shapes gift choices and demonstrates the importance of offering a spectrum of options that range from functional accessories to high-end systems and experiential gifts.
Previously noted when Apple’s mixed reality headset goes on sale, the consumer demand for immersive hardware often influences broader interest in gaming ecosystems. This context helps explain why some gift categories may spike in perceived value during the holiday season and how retailers and developers can position their offerings to meet those expectations with clarity and confidence.