In the North American online gaming scene, short clips of funny moments from Let’s Play videos have emerged as the most watched genre among younger viewers, with a considerable share of the audience. Data gathered from the Zen platform and summarized by socialbites.ca show that about four in ten viewers in this demographic tune in to these clips.
Among Millennials, the appetite skews toward compilations and challenge-driven formats. Surveys indicate that roughly a third of those aged 25 to 34 enjoy video selections that showcase top games, while more than a quarter gravitate toward humorous montage content from Let’s Play sessions, similar to their younger counterparts. These patterns echo a broader interest in gaming moments that are shareable and entertaining rather than strictly informational.
When it comes to text-based formats, Millennials show less enthusiasm, with only a small fraction prioritizing game reviews or long-form written content. In contrast to the bright spotlight on humor and quick cuts, in-game activity streams and live broadcasts do not dominate the Millennial viewing habits to the same extent, reflecting a preference for a mix of short, visual entertainment and concise insights.
Across the two generations, the most popular titles and franchises tend to steer viewership. Fortnite, Counter-Strike, Minecraft, FIFA 23, and Call of Duty: Warzone appear at the top of the list in terms of what viewers watch most. On the conversation side, players frequently highlight titles like Counter-Strike, Fortnite, Dota 2, World of Warcraft, and The Witcher 3: Wild Hunt, underscoring the social and cultural conversation around these games as well as their ongoing appeal to fans on streaming and clip-sharing platforms.
Earlier analyses from Mediascope identified shifts in focus among younger Russian audiences, noting that platforms such as Instagram (owned by Meta) were often branded as outdated trends. This historical context helps illustrate how preferences for gaming content can vary by region and over time, influenced by platform ecosystems and perceived relevance in local online communities. The takeaway for North American audiences is that short, humorous video snippets paired with top game highlights continue to drive engagement among younger users, while longer-form written analysis remains a smaller slice of the overall consumption pie. These patterns have implications for creators and marketers aiming to reach diverse gaming communities across the United States and Canada, where platform habits and content formats can diverge from those seen in other markets. In any case, the core drivers are clear: entertainment value, shareability, and a sense of connection to ongoing game conversations across genres and franchises.