Russian luxury brand Caviar has introduced a new line of smartphones built around the Samsung Galaxy S23 series, signaling a collaboration that blends opulent design with cutting-edge technology. The collection carries the tagline “The luxury of the new generation,” positioning these devices as aspirational pieces in the high-end market and reinforcing Caviar’s reputation for transforming mainstream gadgets into exclusive works of art.
The headline piece among these offerings is the Samsung Galaxy S23 Ultra Pure Gold. This model stands out for its total encasement in 18-karat precious metal, with relief patterns that draw inspiration from the Corinthian order found in classical architecture. The device features the brand’s distinctive V-shaped Caviar logo along with side stripes that glitter with precious stones. Eight natural diamonds decorate the device, elevating it from a premium gadget to a jewel-like centerpiece suitable for display. The price tag for a 256 GB configuration sits at 3.6 million rubles, underscoring the extreme luxury positioning of this particular model.
Beyond the Ultra Pure Gold, Caviar has rolled out several other limited-edition lines under names like Metropolis, Rage, Bird of Paradise, Blade, Skull, and Firebird. Each series offers a unique design language, ensuring that collectors can choose a style that best fits their taste and statement-making instincts. The most accessible model within this broader release is priced around 394 thousand rubles, making the collection a spectrum of luxury that targets different segments within the high-end market and reflects the brand’s strategy of offering both rare, exhibition-grade pieces and more affordable flagship options for serious collectors.
Reports note that Samsung Galaxy S23 smartphones appeared in select Russian retail environments ahead of the global sales launch, a phenomenon that drew attention to how international devices circulate in local markets ahead of general availability. This dynamic illustrates how demand for flagship smartphones can intersect with regional luxury interpretation, especially when a brand like Caviar steps in to reimagine the hardware with distinctive materials, finishes, and branding that resonate with a niche audience seeking exclusivity rather than mass adoption.