HE heat twitter almost at equilibrium. According to a recent interview, most advertisers who left the platform have returned or are set to come back. This comes after Twitter underwent drastic staffing cuts following its acquisition by Elon Musk, reducing the workforce by nearly 80 percent. What began as a large-scale restructuring has gradually stabilized as the company seeks to balance costs with renewed advertiser confidence.
Elon Musk admits buying Twitter was “pretty painful”
In the months after the takeover, Twitter faced a major shift in its organizational size. The company now operates with approximately 1,500 employees, a far cry from the nearly 8,000 people who were on the payroll at the time of the purchase. This downsizing reflected a bold attempt to align staffing with a leaner, more automation-enabled model while pursuing a broader, long-term strategy for the platform.
Officials acknowledged that the rapid departure of many engineers raised concerns about platform stability and reliability. While some disruptions occurred, leadership stressed that these issues were addressed promptly and that service levels have improved as the team adjusts to the new operating approach. The emphasis has been on maintaining continuity for users and advertisers alike, with a focus on enhancing performance capabilities and system resilience.
From a financial standpoint, Musk indicated that the business is close to a break-even point. A key driver behind this progress has been the renewal of advertiser partnerships. The sentiment from many brands has shifted from caution to commitment, with most returning or signaling strong intent to resume advertising campaigns on the platform. This renewed advertiser activity underpins a steadier revenue outlook and supports ongoing investments in product development and user experience improvements.
Overall, the narrative around Twitter’s evolution centers on a deliberate readjustment of cost structures, a refined product roadmap, and a renewed emphasis on reliability. Stakeholders are watching closely to see how the platform balances speed of execution with the need for stability, as the company navigates the post-acquisition phase and strives to deliver sustained value for both users and advertisers.