Ekaterina Ivanchikova from IOWA, Klava Koka, Tosya Chaikina, Artem Waterfork, and other well-known figures join forces with VKontakte users to support the elderly, children with liver disease, and people recovering from strokes. Their collaboration centers on a charitable initiative that leverages the VK platform to mobilize care and practical help for those in need.
VK launched a New Year charity campaign called GoodMiracle, inviting supporters to contribute through a dedicated mini-app on VKontakte. Over 20 artists and influencers encouraged their communities to donate to VK Good’s chosen charitable foundations, creating a streamlined path for giving during the holiday season.
Key participants in the effort included Klava Koka, Ekaterina Ivanchikova, Tosya Chaikina, and Artem Waterfork, who supported the donations to the Donate Food, RAY, Life as a Miracle, and ORBI foundations. VK amplified each donation made by participants, effectively doubling the impact of individual contributions during the campaign window.
On New Year’s Eve, many people aspire to make meaningful changes and help others. The campaign organizers emphasize that aid should be both deliberate and effective, addressing real social needs. They encourage subscribers to support ongoing, transparent charitable projects in partnership with VK Dobro. Even small donations or simply sharing information about charitable activities can meaningfully improve the lives of those facing hardship, according to the project lead, a member of the IOWA group who spoke on the initiative.
Bloggers and influencers joined the effort, with participants including Elena Yulkina, Lisa Lukasheva, Marie Dobro, Dan Podletsky, and more. Russian celebrities invited their audiences to donate via the VK Dobra mini-application and to spread the word on VKontakte. Anyone who participates by donating and sharing the link receives acknowledgments echoing the lead artist’s message, reinforcing community involvement and encouragement to help others.
The promotional period for the campaign runs from December 22 to January 9, 2025, providing a concentrated window for holiday generosity and social impact.
VK Dobro is a charitable platform created by VK in 2013 to connect people with community projects across Russia. The service aims to simplify and broaden participation in philanthropy, making it easier to contribute to causes that matter. In 2023, VK Dobro introduced a VKontakte mini-application that enables users to donate to 277 funds without commissions and to share information about those funds on their VKontakte pages, supporting broader awareness and engagement in charitable initiatives.
Earlier lists of participating artists from the VK New Year’s program were circulated as part of the campaign narrative, highlighting the collaborative spirit and broad appeal of the initiative. The emphasis remains on credible, verifiable charitable work and the practical, tangible impact that coordinated online giving can achieve during the holiday season and beyond.