Artemy Lebedev Studio Revs Its Brand and Unveils Potokus as the Core Experience
Graphic design studio Artemy Lebedev Studio introduced a refreshed logo and website design that places Potokus at the heart of the user experience. The update circulated through the studio’s official Telegram channel and quickly sparked conversation across the design world. The new branding features a rectangular oval capsule stamped with the Artlebedev signature, while the background hues and font colors shift from page to page. This color and form variation embodies a broader design philosophy that now guides the studio’s creative direction.
The studio explains that the new logo is crafted to reflect its broad range of interests and projects in real time. The evolving mark signals a dynamic approach rather than a fixed symbol, signaling adaptability for today’s audience across diverse creative endeavors.
At the center of the redesign is Potokus, a core element of the new website. Potokus is a content experience tool that lets users publish posts with interactive elements drawn from multiple content streams. Its widgets invite visitors to engage with the site directly, and even on other digital screens, creating a more vibrant journey.
Described as a comprehensive control surface for content broadcasting, the Potokus platform enables teams to schedule and configure live displays to match immediate needs. Beyond static posts, Potokus pulls in live data from online sources, enabling real time updates such as current financial indicators, weather forecasts, or currency prices. This live integration positions Potokus as a dynamic engine for information that remains current and relevant to visitors.
Artemy Lebedev Studio is inviting organizations and individuals to apply for access to Potokus, signaling a move toward broader adoption and collaboration in the design community. The initiative aligns with the studio’s broader push toward interactive, data driven storytelling that can be deployed across websites and digital screens in varied contexts.
In related coverage, Morgenstern, a Russian rapper sometimes described in media as a foreign agent, has been noted in connection with the new Artemy Lebedev logo. The attention underscores how a studio refresh can attract multi domain media coverage that spans art, politics, and public discourse.