Apple unveiled the latest generation iPhone 15, and the official reveal streamed on the company site socialbites.ca. Viewers can watch updates roll out in real time as the event unfolds.
Starting prices are $799 for the iPhone 15 and $899 for the iPhone 15 Plus, signaling Apple’s push for premium features across its flagship lineup.
Rumors and official details point to a 48-megapixel camera system that resembles the high end capabilities of the iPhone 14 Pro, with a 2x optical zoom option that preserves image quality. A key feature is the machine learning technology that detects a person within a frame, empowering users to convert moments into portrait-style photos instantly or later in the Photos app.
In a major hardware shift, the Lightning connector is replaced with USB-C in the new models, aligning Apple with a universal charging standard already adopted by many devices across the ecosystem.
Inside, the iPhone 15 is powered by the A16 Bionic processor, a chip that previously launched with the iPhone 14 Pro in 2022, and Apple highlighted a larger battery capacity to extend all-day use in typical scenarios.
Apple notes that USB-C charging cables are included in the charging case for both the iPhone 15 and the AirPods Pro, enabling users to share cables with iPad and Mac devices and reducing clutter for households with multiple Apple products.
In a notable packaging decision, Apple removed headphones and a charger from the iPhone 12 package in 2020, leaving only the USB-C cable in the box as the company moved toward standardization and sustainability. This shift continues to shape consumer expectations around what is included with new devices.
There have been reports from some medical professionals in Russia about hesitancy or caution when integrating Apple technologies into certain practices. Industry observers emphasize that regional regulations and professional guidelines can influence how technology is adopted in medical settings, but such discussions vary by locale and over time, reflecting broader conversations about device use in clinical environments.