With the Vision Pro mixed reality headset approaching its February 2, 2024, release date, Apple has quietly expanded its ecosystem by launching a dedicated app section for Vision Pro in the App Store. This move was noted by observers and highlighted by reports from MacRumors, which tracked the company’s communications with developers about the new platform.
The App Store entry for VisionOS, the operating system powering Vision Pro, will host a mix of apps created specifically for the headset and existing iOS applications that can run in 2D mode on the new device. In practical terms, users can expect a blend of immersive experiences built for spatial computing and familiar iPhone and iPad apps that adapt to the headset’s screen. Developers will be able to optimize their creations for spatial interaction, while some apps may simply extend into a flat, on-device window for those who prefer a more traditional interface.
MacRumors notes that every iOS app must be compatible with VisionOS’s 2D mode to appear in the Vision Pro App Store section. At the same time, the publication reports that developers retain the option to opt out of listing their products in this new storefront. That flexibility means publishers can decide whether their titles contribute to the Vision Pro catalog or remain exclusive to other platforms, a practical stance for studios balancing cross-device reach with brand consistency.
Pre-orders for Vision Pro in the United States were scheduled to begin on January 19, with the device priced at $3,500. The initial price point places this headset in a premium tier, signaling Apple’s intent to position it as a high-end, flagship device for early adopters and professional environments. Industry chatter has suggested that demand in the United States will shape the early sales trajectory and influence how quickly Apple expands availability to additional markets. Recent rumors indicate that the headset could begin reaching more countries in the first half of the year, signaling a broader push into international territories as production scales and software libraries grow more robust.
Earlier discussions about Vision Pro drew attention to the physical retail experience, including critiques of store displays and desk setups that some found uninspiring. Apple has since taken steps to refresh the in-store presentation and to demonstrate how the headset integrates with daily workflows, entertainment, and collaborative tasks. These updates reflect a broader strategy to showcase Vision Pro as a tool that blends seamlessly with real-world activities, rather than a niche gadget. The ongoing conversation around the product continues to emphasize the balance between cutting-edge technology and user-friendly design, as Apple looks to translate a bold concept into practical, everyday use cases for a diverse audience across different regions.