Apple is set to host a live online presentation on the night of October 31, where the next generation M3 chips will be unveiled alongside updates to the iMac and MacBook Pro lines. The event, reported by the portal 3DNews, is anticipated as a key moment in Apple’s silicon roadmap as the company moves forward from the M1 era introduced in 2021.
During the Scary Fast showcase, Apple is expected to introduce redesigned all‑in‑one iMac systems powered by the M3 chip family. Early speculation points to a leap in performance across both CPU and GPU, along with increased memory capacity options and larger solid‑state drives. This would mark a significant upgrade over the current iMac models while keeping the familiar all‑in‑one form factor for users who value a streamlined desktop experience.
In addition to the iMac updates, the event is likely to feature refreshed MacBook Pro laptops across 14‑ and 16‑inch configurations. The new machines are projected to include M3 Pro and M3 Max variants, pushing performance higher with more capable cores and graphics. Rumors suggest the M3 Pro configurations could appear in two flavors: a 12‑core CPU paired with an 18‑core GPU, and a 14‑core CPU paired with a 20‑core GPU. For extreme performance users, the M3 Max option is expected to bring a 16‑core CPU and a 32‑core graphics engine, with a top tier model rumored to grow to a 40‑core GPU, delivering substantial gains for demanding workloads such as video editing, 3D rendering, and software development.
There is also chatter about updated peripherals that complement the new hardware lineup. Potential revisions to the Magic Mouse, Magic Trackpad, and Magic Keyboard with USB Type‑C ports are among the accessories anticipated to receive new capabilities or refinements, aligning accessories with the performance improvements of the core systems.
The Scary Fast presentation is scheduled for October 31 at 3:00 Moscow time, and audiences in North America can tune in via the Apple website, the company’s YouTube channel, or through the Apple TV app. The live stream is expected to provide firsthand demonstrations of the hardware, performance benchmarks, and any new features tied to macOS alongside the new processors. For those planning to watch, keeping an eye on the official Apple channels will ensure access to the latest official information, hands‑on demonstrations, and potential software compatibility updates that accompany the new hardware launch.
Historically, Apple’s approach to product announcements has combined technical detail with practical demonstrations of how new hardware translates to everyday tasks. The upcoming event is likely to emphasize real‑world gains in speed, efficiency, and memory capacity, while also addressing the ecosystem advantages that come with new chips, including optimized software performance and improved power efficiency. while timing and exact configurations are still to be confirmed, the overall direction points to a notable shift in both desktop and portable Mac computing that aligns with Apple’s ongoing push toward greater performance per watt and richer user experiences.