The American tech giant Apple has publicly stated that it has fully transitioned its computer lineup away from Intel processors toward its own ARM-based designs, marking a complete shift to Apple Silicon. This update aligns with reports from Cupertino-based outlets summarizing Apple’s strategic hardware realignment.
Currently, Apple’s Mac product pages reflect no new devices powered by Intel processors, a change that followed a broad site refresh after the annual WWDC developer conference. The redesign underscores Apple’s focus on its in-house silicon and the performance and efficiency gains it has touted in recent years.
Descriptive language from Apple about its lineup highlights the transformation. One all-in-one model’s page describes how the Macs have been modernized through Apple Silicon, emphasizing a core shift away from third-party CPUs toward Apple’s own processing architecture. The language is part of a broader messaging push that positions Apple Silicon as central to the user experience, from app performance to energy efficiency and integrated security features.
As a result of this transition, Intel-based devices have disappeared from Apple’s direct online store, signaling a decisive move to phase out legacy hardware. The company completed its migration to Apple Silicon in under three years, a timeline that reflects a tightly managed product lifecycle and a deliberate sunset of prior processor architectures for mainstream consumers.
Historically, the migration began with a stepwise approach in late 2020 when Apple introduced its first Macs powered by the M1 chip, a move that marked a significant departure from Intel’s x86 family. The plan laid out at that time drew attention to improved performance, better energy efficiency, and tighter integration with macOS. Over the following years, Apple expanded the Silicon family with additional generations, continually refining the experience across desktops and laptops alike.
During the transition, industry observers noted that Intel’s broader strategy involved courting Apple to continue collaboration or even explore renewed partnerships. In September 2022, a top Intel executive publicly acknowledged the aim to maintain a constructive relationship with Apple, highlighting an interest in mutual benefits even as Apple pressed ahead with its in-house silicon. The backdrop to these statements is a tech landscape where processor choices increasingly matter for software ecosystems, developer tools, and long-term product updates. What this means for users is a more cohesive hardware-software stack that can deliver consistent performance and security updates across devices built on a single architecture. This shift also influences third-party developers, who align their applications to run optimally on Apple Silicon, reducing compatibility frictions that historically accompanied platform changes. Apple’s strategy emphasizes a unified experience—from system-level features to app optimization—making the silicon choice a foundational element of the user journey. The company’s continued emphasis on performance benchmarks, energy efficiency, and safety features remains a central message to both existing Mac users and potential buyers exploring new configurations for work, education, or creative pursuits.