Apple Gears Up for AirTag 2 in 2025 with a New Chip and Enhanced Tracking
Recent signals from trusted insiders indicate that Apple is poised to roll out a refreshed AirTag early in 2025. The whisperings come from well-regarded journalist and Bloomberg contributor Mark Gurman, who has long tracked Apple’s roadmap with careful attention to product engineering and manufacturing timelines.
According to Gurman, Apple is developing a successor to the AirTag that carries the internal project name B589. The company is already moving through production testing with its Asian manufacturing partners, a sign that the device is entering the later stages of readiness ahead of a public release. The new model is expected to feature a refreshed processor and upgraded location-tracking capabilities that could refine accuracy and reliability in crowded or challenging environments.
These updates echo the predictions previously shared by TF International Securities analyst Ming-Chi Kuo. Kuo had suggested that mass production of the second-generation AirTag would shift from late 2024 into early 2025. He also noted the possibility that the new AirTag could find a use case within Apple’s Vision Pro AR/VR headset ecosystem, though he did not offer additional specifics on integration or timing.
AirTag, Apple’s compact tracking device, helps users locate a wide range of personal items. It is designed to be attached to keys, bags, clothing, electronics, vehicles, and other belongings, enabling owners to locate objects with ease using Apple’s Find My network. The device works with a broad ecosystem of Apple devices and relies on a combination of Bluetooth, ultra-wideband, and location services to determine proximity and precise position when available.
Recent market dynamics add a layer of market-wide context. Apple’s performance in various regional markets has drawn attention, with some observers noting pressure points in China. Analysts highlight the need for Apple to balance innovation with supply chain resilience and regional demand shifts. The next AirTag release could reinforce Apple’s position in the item-tracking segment while aligning with broader ambitions around mixed reality experiences and seamless device ecosystems.
From a user perspective, a second-generation AirTag could offer several practical benefits. A faster chip can translate to quicker detection of nearby items and more reliable updates in environments with significant interference. Improved integration with Apple’s ecosystem could mean tighter coupling with iPhone, iPad, and—but potentially—headset experiences such as Vision Pro. For travelers, students, and everyday organizers, the upgraded AirTag would bolster peace of mind through more accurate geolocation and robust Find My support.
As Apple continues to refine its hardware lineup, the company’s approach to accessory and ecosystem compatibility remains a key factor in adoption. A notable trend is the emphasis on seamless pairing with existing devices and services. For users in Canada and the United States, the expanded Find My network and enhanced hardware performance could translate to faster and more reliable item recovery, especially in urban settings where connectivity and signal mix can pose challenges.
Looking ahead, industry watchers will be watching closely for official announcements regarding the AirTag’s feature set, pricing, and availability. While the precise specifications are still under wraps, the convergence of a new chipset, improved location accuracy, and potential cross-device functionality points to a device that stays true to AirTag’s fundamental purpose while expanding its practical capabilities for daily life and travel.
In summary, Apple appears to be preparing a second‑generation AirTag with meaningful upgrades. The mid‑2025 timeline aligns with market expectations, and the possible tie‑in with Vision Pro hints at a broader strategy to unify location, AR experiences, and everyday object tracking. As the rollout unfolds, users across North America can anticipate a more capable and resilient tracker that complements Apple’s growing ecosystem while continuing to rely on the network that has made AirTag a familiar tool for everyday item finding.