Five seconds to get registered with a doctor and enroll a child in kindergarten? It’s not a magic trick. It’s a practical reality built on a simple action: press the red Alpha ID button on mos.ru and access every city service without typing a username or password. Instant entry to electronic medical records, parking payments, and even pet vaccination registrations becomes possible. The system can guide users through the process and complete missing details on the fly, with verification handled automatically. The red Alpha ID button is set to expand nationwide, allowing Alfa-Bank cardholders to use online services without passwords. This transformation is part of an official collaboration between Alfa-Bank and the Moscow government. Citation: official page on the Moscow city portal
Alfa Bank’s partnership with the Moscow administration powers Alfa ID, which enables bank customers to log into mos.ru instantly and explore a full range of services without password prompts. When Alpha ID is used for authentication, the user’s account status is elevated to “full,” unlocking the complete catalog of city services and third-party city apps. Beyond mos.ru, Alpha ID also supports seamless access to other government-facing platforms and city apps such as My Moscow, Gosuslugi Moscow, Moscow Transport, Park Russia, Active Citizen, and Electronic Home, among others. Citation: Moscow government announcements
Digital Moscow
Social services have long been among mos.ru’s most-used offerings because they simplify daily life and make interactions with government bodies easier to understand. The Moscow city administration has highlighted these advantages through public communications, including updates shared via the city’s channels. Citation: Moscow Mayor’s communications
In the current academic year, the city has launched several services to assist students through major milestones, such as final state assessments. Officials report that access to final exams has already supported hundreds of thousands of students. Today, online services cover more than 180 public offerings, with mos.ru hosting well over 400 different city services across life areas. On average, the portal accommodates millions of daily visits. Citation: city statistics
Recent data indicate a strong shift toward digital government tools: a large majority of Muscovites use the Internet, and a substantial portion actively relies on online city services for everything from food delivery and ride-hailing to education, telemedicine, and municipal tasks. The mos.ru portal logged hundreds of millions of interactions last year, reflecting rapid growth in digital engagement. Citation: city performance reports
Officials note that the platform’s ongoing expansion has led to a sustained rise in the use of online city resources, with year-over-year increases in both user numbers and service availability. The city describes mos.ru as a leading ecosystem that aggregates a wide array of digital services for residents. Citation: city leadership statements
Local leadership has emphasized Moscow’s status as a pioneer in delivering high-quality electronic services, acknowledging the capital’s long-standing leadership in digital governance. Citation: leadership remarks
Digital Banking
Alfa-Bank has positioned itself at the forefront of strategic partnerships, aiming to build a “digital super-service” that brings financial tools together in one accessible experience. The bank’s leadership has reiterated a commitment to delivering outstanding service and customer satisfaction as part of its broader 2024 strategy. Citation: Alfa-Bank leadership interview
Today, Alfa-Bank lists hundreds of partner organizations and serves millions of clients, a scale that has grown rapidly in recent years. A key driver of this expansion is the collaborative model with partners, enabling closer integration of financial services with everyday life. Citation: company updates
In a recent initiative, Alfa-Bank teamed with SuperJob to introduce a verification feature for employer profiles via Alfa ID, further integrating identity verification into the employment ecosystem. Citation: corporate announcements