In 2023, companies widened their demand for artificial intelligence expertise, with job postings listing AI qualifications about 7.8 times more often than in the previous year. This shift reflects a broader embrace of AI across industries, a trend identified by socialbites.ca through a study conducted by analysts from the Avito Work service. The surge in AI-focused roles aligns with a market where software, data science, and tech-enabled processes drive competitiveness and innovation in both North American and global contexts.
Salaries advertised for AI-related roles followed suit, rising by 53% to an average of 74,140 in local currency per period. This pay growth mirrors the premium employers place on specialized AI skills, including machine learning model development, data engineering, natural language processing, and AI product management. Professionals with expertise in artificial intelligence are frequently sought after in key sectors such as information technology, education, and scientific research, as well as in marketing, advertising, and public relations where AI-driven analytics shape strategy and execution.
Interest from job seekers in AI opportunities also surged, with a 63% year-over-year increase reported for 2023 compared with 2022. This uptick signals a broadening pool of candidates who recognize AI as a central career pathway, not only for specialist roles but for roles that increasingly incorporate AI literacy as a core competency.
Further insights from the survey reveal that more than one-third (39%) of working professionals, including many who hold part-time arrangements, are actively using AI technologies in their day-to-day activities. An almost equal share (38%) express plans to begin integrating AI into their work routines in the near term. These figures highlight AI as a practical tool rather than a distant aspiration, transforming daily workflows across diverse job functions.
Among younger professionals, more than half (66%) intend to upskill in AI to secure greater career resilience and advancement. Roughly 15% believe that AI proficiency should be a universal expectation for every employee, while about 19% show little or no interest in expanding their AI capabilities. The data suggest a workplace culture increasingly oriented toward continuous learning and adaptation in AI-enabled environments.
The momentum around AI isn’t confined to corporate boards and hiring dashboards. Industry watchers note that leading technology companies are signaling continued investments in AI research and product development, with a focus on responsible deployment, explainability, and the integration of AI across customer-facing solutions. In parallel, momentum in educational and professional development programs points to a growing ecosystem that values practical AI skills, from data literacy to AI governance and ethical considerations.
Across the region, the implications for workers extend beyond generic headlines. Individuals who cultivate AI competencies gain access to higher-performing teams, more strategic project roles, and opportunities to participate in cutting-edge initiatives. Employers, in turn, benefit from faster problem solving, improved decision making, and the ability to scale operations with AI-enabled automation and insights. As AI continues to permeate workplaces, both hiring strategies and ongoing training programs are likely to evolve, emphasizing hands-on experience, project-based learning, and cross-disciplinary collaboration. The overall takeaway is clear: AI literacy is becoming a foundational asset in today’s labor market, shaping career trajectories and organizational competitiveness alike. This recent wave of AI adoption and skills development is expected to persist, redefining what it means to work in technology-driven environments and prompting ongoing discussion about policy, ethics, and workforce preparedness.
Remarkably, there are early signals that major tech players are preparing announcements related to artificial intelligence developments timed for the coming season. Industry insiders anticipate unveilings or demonstrations that could further accelerate AI adoption in consumer products and enterprise solutions, underscoring the urgency for professionals to stay current with evolving tools, platforms, and standards. These anticipated moves reinforce the idea that AI is moving from a specialized niche into a mainstream, integral element of how organizations operate and compete in the marketplace. [Avito Work study, 2023]