At Adobe’s Max conference, the American tech giant unveiled a slate of advanced solutions that blend design, AI, and immersive media. Among the highlights was a color-changing dress powered by flexible textile screens. This interactive Project Primrose dress can alter its colors and surface patterns with the press of a button, turning fabric into a dynamic display. While Adobe has shown similar concepts in the past using plain canvases or small accessories, this presentation marked a shift toward a full wearable demonstration, illustrating how textile-based screens can adapt in real time on a garment.
The event also showcased other ongoing efforts from Adobe that push image editing and manipulation into more intuitive territory. Project Stardust is described as a workflow enhancement that makes working with layered visuals more seamless, enabling users to reposition elements as if they sit on separate layers. The system is designed to respond to the surrounding environment, automatically restoring the background after a subject is moved or removed. In a related vein, Google introduced a comparable feature named Magic Editor for Pixel 8 this year, highlighting a broader industry move toward more accessible, layer-like editing on mobile devices.
Another project, Poseable, focuses on creating 3D interpretations of people from photographic inputs. This technology enables designers and animators to experiment with poses and gestures without requiring complex modeling from scratch. The result is a practical tool for testing character movement, wardrobe dynamics, and performance timing across various digital avatars.
Project Dub Dub Dub is aimed at streamlining multilingual content creation through automated translation and dubbing. The approach preserves the speaker’s voice and intonation, supporting content creators who want to reach diverse audiences without compromising tonal quality. Such capabilities are particularly relevant for marketing, education, and entertainment where accurate voice portrayal across languages matters for engagement and comprehension.
Together, the Sneak program demonstrates eleven distinct technologies that Adobe is developing with a shared reliance on artificial intelligence. The collection highlights how machine intelligence can enhance creative workflows, automate routine tasks, and expand the expressive possibilities for designers, video editors, and artists. The advancements emphasize collaboration between human creativity and computational power, aiming to accelerate production while maintaining stylistic fidelity and user control.
Recent notes point to broader industry momentum around neural network applications in media production. For example, leaders in the field are exploring how AI-enabled tools can support executive interviews, streamline localization, and enable more rapid iteration across content pipelines. These trends reflect a growing emphasis on accessibility, efficiency, and audience reach as content travels across languages and platforms. Adobe’s demonstrations at Max contribute to that conversation by converting this potential into tangible, usable capabilities that teams can experiment with in real time, even during presentations and pitches. The result is a clearer view of how AI-assisted design and production might look when deployed at scale within media organizations, marketing teams, and creative studios across North America.