The global smartphone market showed a gradual recovery, reaching its highest performance since the beginning of the epidemic in the third quarter of 2024. By analytics company channelsVendors shipped 309.9 million devices during this period.
In the third quarter, Samsung maintained its leadership among smartphone manufacturers, occupying 19% of the market, but the gap with its competitors narrowed significantly. While Apple was only one point behind, Xiaomi, in third place, took 14% of the market.
Analysts at Canalys state that Apple can further increase its share by introducing older models such as the iPhone 13 and iPhone 15 to the Indian market. Apple is expected to maintain its leadership position in the fourth quarter of 2024, but the gap with competitors will be less than usual due to supply delays.
The largest increase in supply was observed in the Asia-Pacific region and Latin America. They outperformed the overall market thanks to increased price competition and encouraging distribution channels in the budget segment.
Experts’ expectations for 2025 remain cautiously optimistic. In mature markets such as the US, China and Western Europe, the premium device segment is expected to grow due to AI devices.
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