Samsung surpassed Apple in smartphone sales in the American domestic market for the first time. According to the latest data from analytics firm CIRP, Samsung captured 38% of the market in the last 12 months, while Apple captured 33%. In this respect reports WCCFTech publication.
Experts attribute Samsung’s success to its broad product portfolio, which includes both flagship Galaxy S models and lower-priced options like the Galaxy A series. This allows the Korean giant to appeal to a wider range of consumers. Apple continues to focus on premium models, with only the iPhone SE being classed as a device under $500.
Although Apple maintained its high profitability, Samsung’s more affordable pricing policy allowed it to strengthen its position in the market. However, we should also point out that the upcoming launch of the new iPhone 16 series, which is said to be equipped with artificial intelligence features, may change consumer preferences once again.
Previously AppearedSamsung is forced to save money on the Galaxy S25 processor.