In March 2024, Russians bought 25% more split systems and air conditioners than a year ago. socialbites.ca was informed about this by the press service of the combined store chain M.Video-Eldorado.
In the incomplete first quarter, cooler sales in Russia increased by 20% year-on-year. Between March 18 and March 24, 2024, the largest demand (+140%) was seen in the Urals, the Volga region ranked second with a 65% increase, while the top 3 regions with a 55% increase in sales were: Siberia. The retailer believes that the reason for the increase in sales is Russians’ preparations for the coming summer.
This year’s biggest demand is for air conditioners and split systems of Rapid, Electrolux, Haier and Carrera brands. Separately, the company noted the popularity of Carrera equipment, as it belongs to the category of “smart” devices and has automatic temperature control functions.
Mikhail Prosvirnin, head of the Major Home Appliances Department of M.Video-Eldorado Group, noted that along with the increase in demand for air conditioners, there is also an increase in the number of orders for various types of maintenance of climate control devices: installation, maintenance and preparation for the season.
existed before named The best and cheap TVs sold in Russia.