Xiaomi recorded a 19% increase in the average price of its devices last year and plans to continue its strategy by focusing on strengthening its position in the high price segment. In this respect reports MyDrivers portal.
In the Chinese market, Xiaomi is showing strong growth, with premium model shipments accounting for 20% of the total in 2023, which increased to around 28% in the last quarter. This indicates the company’s intention to expand its domestic share in the premium segment.
According to analysts, Xiaomi has strengthened its position in the market of smartphones in the price range from 4000 to 6000 yuan (about 51-76 thousand rubles), reaching 16.9% of the market share in 2023, which is 9.2% more than Happy 2022. The company became the leader in the same price segment with a 28.2% market share in the fourth quarter of 2023.
Xiaomi Group President Lu Weibing emphasized that this year the company will continue to develop and strengthen its premium smartphone series. The company expects its smartphones to be included in the category at a price of 6,000 to 10,000 yuan (about 76-127 thousand rubles) and more expensive.
The price of the flagship Xiaomi 14 Ultra, introduced in February, is 6.5 thousand yuan (about 83 thousand rubles) in China and 1.5 thousand euros (about 150 thousand rubles) in Europe, which is higher than the Samsung Galaxy S24 Ultra. is more expensive or iPhone 15 Pro Max.
Previously named The best smartphones under 10 thousand rubles.