On average, new apps earn less than $50 per month from subscriptions a year after launch; Only 5% of market leaders generate returns 200 times higher than the average of other practices. In this respect reports MacRumors portal with a link to a study by RevenueCat.
It was noted that the research analyzed the revenue of more than 30 thousand mobile applications with paid subscription functions. Researchers found that applications owned by more than 18 thousand developers on Google Play and App Store have approximately 290 million subscribers and generate a total revenue of $ 6.7 billion, but only 17% of the analyzed applications can generate revenue above this figure. $1000 per month.
Additionally, apps that start earning $1,000 per month have a 59% chance of growing their revenue to $2,500. Once this mark is reached, they have a 60% chance of crossing the $5,000 threshold.
Moreover, despite these statistics, the subscription market continues to grow, with their average costs increasing by 14%, from $7.05 to $8.01. At the same time, the share of users who continue to pay subscriptions after one year decreased by 14% in 2023. Only 60% of users renew their subscription after the first month of use, and after the third month this number drops to 36%.
Previously recognizedHe said that Resident Evil 3 and 12 other games will be free to PS Plus subscribers.