In 2023, Xiaomi accounted for 24.3% of all active smartphones on the MTS mobile network. Thus, the Chinese brand became the most popular in Russia, displacing Samsung from the leadership position that it held from at least 2020 to 2022. socialbites.ca was informed about this by the MTS press service.
A year ago, Xiaomi’s share was 24.3%. MTS believes that the growth of the share of the Chinese brand is influenced by constant marketing activities and the expansion of the model in all price categories.
The second most popular brand in the mobile operator network was Samsung; Its share in 2023 decreased from 25.7% to 22.7%. Apple completed the top 3. The Chinese brand maintained this position in 2022, but also managed to increase its share from 20.7% to 22.3% in 2022. The Apple phenomenon is associated with the high loyalty of its fans; Last year, 59% of users replaced their old iPhone with a newer model.
Realme, TECNO and Infinix also showed high growth; In 2023, the share of these brands increased from 5.4% to 11.2%. The most popular smartphones among MTS subscribers are iPhone 11 and Redmi 9A.
Previous iPhone owners prohibited Dry your phone in rice.