The social network VKontakte reached a record level of coverage among the Russian population – in December 2023, the figure was 73%. Such data is provided on the website of the Mediascope Cross Web project.
It is stated that VKontakte has strengthened its leadership as the most popular social network in Russia – 89 million users use the service monthly.
According to Mediascope, the most popular among users on the social network are videos, vertical videos, news feeds and recommendation feeds.
At the same time, according to the research, the best social networks in terms of coverage include Telegram (68%), TikTok (55%) and Odnoklassniki (43%).
Mediascope research also statedThe share of Russians using Telegram messenger on a daily basis appears to have increased by more than 20% during the year.
VKontakte also carried out own user research. According to the results, the average duration of friendships of Russians on social networks is 4.5 years.
It was previously known how many bloggers there are acquired On VKontakte in 2023.