In 2023, demand for smart home products in Russia increased by 90%. socialbites.ca was informed about this by the press service of the combined retail network of MegaFon and Yota.
In the category of smart home devices, the most popular among Russians last year were smart sockets and temperature and humidity sensors. Its sales during the year increased by 52% and 88% respectively in terms of volume.
The demand for smart home control centers increased by 35% and the demand for smart lighting devices increased by 14%. Interest in other smart devices for the home, such as motion, leak and smoke sensors, has also increased.
One of the most dynamically growing product groups was “smart” speakers, whose sales increased 2.3 times in 2023. Following them, Russians began to more often buy “smart” home appliances that can be controlled by voice through a speaker or with an application on a smartphone. In particular, there was a 34% increase in the number of smart water heater purchases compared to the previous year.
In 2023, residents of Moscow and the Moscow region will visit St. Residents of St. Petersburg, Nizhny Novgorod region, Krasnoyarsk Territory and Novosibirsk region were the most active buyers of goods for a “smart” home. At the same time, the demand for such goods in the capital region has increased one and a half times in the past year.
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