8.7 million televisions were sold in Russia in 2023; This figure is 28% more than in 2022. In this regard, with reference to Russian retailers reports publication “Kommersant” (“Kommersant”). In monetary terms, the market grew by 13%, reaching RUB 229 billion.
In terms of quantity, the most preferred brand was Haier with a share of 11.4%. Xiaomi and Hisense took second and third place with indicators of 6.7% and 5.9%, respectively. Former undisputed market leaders LG and Samsung are content to occupy fourth and fifth places with shares of 5.3% and 4.6% respectively at the end of 2023.
Analysts attribute the decline of South Korean brands from leadership positions to the increasing pressure of competitors from China and the general decline in product supplies to the Russian Federation. At the same time, LG and Samsung still have significant shares in the Russian market due to their popularity in the premium segment.
Sber was the only Russian brand to achieve a significant market share. If at the end of 2022 it was below 1% in terms of units, in 2024 the company’s share increased to 2% and 2.6% in units and money, respectively.
Previously, Russians were among the first in the world started buy a new Samsung flagship.