Apple shipped 234.6 million smartphones to the market in 2023; That’s 8 million more than Samsung. Analytics firm IDC reported this in a new report. According to experts, this is something Apple has done for the first time. exceeded in the Samsung market in terms of volume.
Market leader Apple’s year-end share increased by 1.3% compared to the previous year, reaching 20.1%. In second place is the Samsung brand, with a share of 19.4% (a year ago, this rate was 21.7%). And the top 3 is closed by the Chinese vendor Xiaomi with an indicator of 12.5% against 12.7% in 2022. Below were Oppo and Transsion with shares of 8.8% and 8.1% respectively.
“Not only is Apple the only player in the top three to show year-over-year growth, it is also ranked No. 1 in the world for the first time in history. This is despite increasing regulatory challenges and renewed competition in China, Huawei’s largest market, said Nabila Popal, research director at IDC Worldwide Tracker.
In total, 1.16 billion smartphones were shipped to the market in 2023; This is 3.2% worse than the previous year and the weakest overall figure in 10 years. Analysts believe that in 2024 the market will recover and the supply will exceed the results of the last two years.
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