In 2023, 2.4 million tablets were sold in Russia for 49.8 billion rubles; This is 32% and 30% better than the previous year’s result respectively. socialbites.ca was informed about this by the press service of MTS. The company noted that tablets have shown growth for the first time since 2020.
In terms of quantity, the market grew in all price categories, except for models above 80 thousand rubles. Sales of tablets in the price category up to 10 thousand rubles increased the most by 48%. All categories of money grew. The best indicator (plus 48%) was also set in the segment up to 10 thousand rubles.
“This segment is mainly represented by tablets from Russian brands,” MTS added.
Huawei has the largest market share (16%) in terms of number of devices sold. Samsung ranks second with a share of 13 percent. Russian brands completed the top 3 with a share of 12%.
In terms of money, Apple leads with a 28% share. This was followed by Samsung and Huawei with 17% and 15% respectively.
“The most popular tablet model in terms of sales in both units and currency was the Apple iPad 64 GB (2021), accounting for 3.6% of all tablet sales,” the retailer said.
Previously Apple chairman’s earnings fell sharply fallen In 2023.