According to the results of a study by analytical agency Spektr, many Russian digital ecosystems have expanded their services by the end of 2023.
The study states that in 2022-2023, operators significantly updated their ecosystem services. MTS became the leader in filling its ecosystem with a 43% increase.
Agency analysts said companies invest most in the development of entertainment and media services. As MTS Vice President of Ecosystem Development and Marketing Olga Ziborova noted, the company’s entertainment services (Kion, MTS Music, Stroki, Defender) are growing by an average of 30-50% every year, both in monetary terms and in terms of the number of users.
Agency analysts also noted that MTS and VK are striving to reduce dependence on foreign platforms and risks in case of increased sanctions.
Spektr experts emphasized that in 2022-2023, MTS added the most services to its subscription.
“Now all services are already integrated into the MTS ecosystem and have a significant impact on the performance of the main business – telecom,” said Olga Ziborova.
Experts from the Spektr agency believe that in the future ecosystems will seriously improve neural network language models (LLM and GPT).