During the New Year holidays, users of the VKontakte social network watched “VK Clips” in record numbers. This was reported by “lenta.ru”citing a company press release.
The post states “2 billion views per day.”
According to the company, the clips were most actively viewed on January 3, and the videos were shot and released on New Year’s Eve. Compared to December 31, 2022, the number of new broadcasts of short videos increased by 41%.
In addition, in the first week of the new year, the number of active users of the VK Dating service increased by 50% compared to the previous year.
The press release states that citizens are sending 39% more messages on VK Messenger than last year. The number of video messages also increased (53%).
Among the top 5 “VK Clips” on New Year’s Eve hit digital Christmas tree and New Year greetings.
Previously VK and Zen started “Culture under a fur coat” project.