30.7 million smartphones were sold in Russia in 2023; This figure is 26% more than last year’s result. socialbites.ca was informed about this by the press service of MTS.
In monetary terms, the Russian smartphone market showed 681 billion rubles at the end of the year; This is 22% better than 2022. MTS stated that 2023 is one of the best years of the last five years in terms of smartphone sales in general. Only 2019 was better during this period, showing 30.8 million units and 728 billion rubles. With money.
The average price of smartphones decreased by 3% annually due to high growth in the segment up to 10 thousand rubles. It currently accounts for 37% of unit sales. Analysts also noted a 50% increase in sales in the 30-40 thousand ruble segment. and more expensive than 80 thousand rubles, accounting for 5% of the market.
Chinese brands continue to strengthen their positions. At the end of 2023, their shares in terms of units and money were 81 percent and 50 percent, respectively, that is, 10 percent and 5 percent more than the previous year.
At the end of the year, the top 5 brands in terms of sales in the Russian Federation were: Xiaomi (30%), Tecno (14%), Samsung and Realme (11% each), Infinix (10%) and Apple (8%). . ). The leaders in terms of revenue were Apple (32%), Xiaomi (20%), Samsung (7%), Tecno (7%) and Realme (6%).
Former insiders I learnedThe new affordable Samsung smartphone will have a huge battery.