In 2023, the total income of authors using VKontakte’s official money-making tools increased by 37% and reached 5.5 billion rubles. socialbites.ca was informed about this by the press service of the social network.
The number of users thanking authors by donating increased by 56%. The number of communities affiliated with VK Donut has doubled. The most attractive topics for Dons turned out to be: children and parents; creation; apps and games, k-pop. For a year, the authors managed to earn 780 million rubles with the help of VK Donut.
The number of views of video content in the VKontakte feed increased by 25% compared to 2022. Users started posting stories 27% more frequently than a year ago.
“At the beginning of the year, VKontakte introduced a new payment account from which creators can receive money directly. For more than six months, the social network to support freelance writers has provided wage increases equivalent to professional income tax. In the spring, the social network updated its affiliate program: new criteria began to better support engaged and thriving communities,” the company said.
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