Ekaterina Ivanchikova (IOWA), Klava Koka, Tosya Chaikina, Artem Waterfork and other stars, together with VKontakte users, will help the elderly, children with liver disease and people suffering from strokes.
VK launched a New Year charity event #GoodMiracle, in which more than 20 artists and influencers invited their subscribers to transfer donations to one of VK Good’s charities in a mini-app on VKontakte.
The main names of the project are; Supporting the Donate Food, RAY, Life as a Miracle, ORBI foundations were Klava Koka, Ekaterina Ivanchikova (IOWA), Tosya Chaikina and Artem Waterfork, and VK doubled every donation made by users during the event.
“On New Year’s Eve, many people strive to be better people and do good. But it is important that the aid is effective and actually solves social problems. We encourage our subscribers to support systematic projects of proven charities together with VK Dobro, even a small amount or dissemination of information about charitable activities will help change the lives of those who are currently experiencing difficulties for the better”, project lead actress Ekaterina Ivanchikova, soloist of the IOWA group comments on the action shared.
Bloggers and influencers participated in the project: Elena Yulkina, Lisa Lukasheva, Marie Dobro, Dan Podletsky and others. Russian stars will invite users to donate to one of the funds in the new VK Dobra mini application and tell their subscribers about this on VKontakte. Every user who supports the collection and shares the link will receive a response similar to the one from the lead artist.
The New Year promotion will run from December 22 to January 9, 2024.
VK Dobro is a smart and honest charity service created by VK in 2013. It helps users get involved in charity projects across Russia and makes charity easier and more accessible. In 2023, VK Dobro launched a VKontakte mini-application, with which you can easily and commission-free donate to one of 277 funds and share information about it on your VKontakte page.
Previously Appeared List of artists from the VK New Year’s show.