Microsoft is considering a model that provides free access to the Xbox Game Pass service on Xbox consoles and PCs in exchange for viewing ads. In this respect reports Windows Central’s version, citing the words of Microsoft Gaming CFO Tim Stewart.
According to Stewart, such a model is most relevant in countries in Africa and Southeast Asia, as well as in India, where gamers are not yet focused on gaming consoles in principle. To attract viewer interest, Stewart suggests they could offer access to Xbox Game Pass in exchange for two hours of gameplay in exchange for watching a 30-second ad.
“You know, in Africa, 50% of the population is 23 years old or younger; The disposable income base and mobile phone are increasing. So we can leverage our new business model and reach millions of new players this way,” said Stewart.
According to Windows Central, such a Microsoft strategy is not only hinted at by the top executive’s words. The company had previously conducted surveys among viewers regarding free Xbox Game Pass. Moreover, according to Title_OS from X (Twitter), the IT giant is even testing a free service. According to him, in the test version, access to the game catalog is “earned” in 15-minute blocks. It is not specified how many seconds of ads you need to watch to receive such a block.
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