Russian developers introduced the “Green Button” mobile application for specially protected natural areas at the Botswana Travel and Tourism Fair in Kasane. Also during the event, a global news aggregator project was presented, which, according to the authors, will expand the promotion opportunities of Russia and Africa in each other’s tourism markets.
As the creators of the software note, the Ministry of Tourism and Environment of Botswana greatly appreciated the digitalization of natural areas, collection of large amounts of data and interaction in the field of ecotourism carried out in Russia.
As Yuri Belousov, general director of news media2 and co-owner of Green Button, notes, for Russian tourists and businessmen Africa is still a completely unknown continent. The same could be said for Russia, he said. He emphasized that African tour operators should be introduced to the Russian Federation in more detail and that investments should be made in the mutual accommodation sector.
“The creation of a global aggregator of the brightest regional news on tourism, business, culture, fashion and other important topics, translated into Russian and other languages, will allow countries to learn about each other and promote themselves. other markets “without the influence of the political agenda,” Belousov said.
Using the Green Button application, you can learn the rules of conduct in a particular country, study tracks and routes, understand what dangers you may encounter, etc. reminded.
Executive Director of the Association of Tour Operators of Russia (ATOR) Maya Lomidze previously reportedIt was stated that the number of Russian tourists traveling abroad in 2023 increased by approximately 15-20 percent compared to the previous year.
At the end of November, State Duma deputies proposed distributing tourist refunds to children for holidays from January 1 to January 8, 2024, setting its size at 50% of the spent funds. According to parliamentarians, this should stimulate domestic children’s tourism during the New Year holidays.
Russians before in the name Ideal time for a holiday in Sri Lanka.