Samsung has denied rumors about a possible rebranding of Exynos processors. In this respect reports SamMobile portal.
Initially, information about the rebranding was published on X (Twitter) by an insider speaking under the pseudonym OreXda. According to him, Samsung had to abandon the Exynos brand and choose the new name Dream Chip.
Samsung Semiconductor said this view was not true. The South Korean IT giant guarantees that the next flagship processor for smartphones will be called Exynos 2400. The company also uses the name Dream Chip in relation to this product, but only in internal documentation.
Despite Samsung’s official denial, SamMobile does not rule out that the IT giant may still change its mind and rename the new processor Dream Chip when the release of the Galaxy S24 series smartphones approaches.
SamMobile writes that rebranding Exynos would be a reasonable step for Samsung, since the latest models of flagship processors of this brand have a dubious reputation among users. Moreover, even Samsung did not use its chips in its 2023 flagships; All devices in the Galaxy S23 series run on Qualcomm processors.
Previously iPhone 15 series smartphones happened Apple’s most successful in recent years.