A recent interview with Maxim Fadeev, the producer and author behind the song My Marmalade, highlights the track’s surprising surge across international platforms. Fadeev shared his happiness with the song’s success on foreign TikTok communities and music services, noting that it has resonated far beyond its Russian origins.
According to Fadeev, the Russian song has gained global traction, even claiming a top position among worldwide downloads and streams. He addressed critics who argue for the abolition of Russian culture or language, describing such calls as puzzling yet persistent in today’s climate. The producer emphasized that the song’s international popularity stands as counterevidence to those concerns, illustrating Russia’s cultural reach rather than its decline.
Fadeev also pointed out how the song’s momentum has sparked broader interest in Russia abroad, including fashion and beauty trends. He observed that the appeal of My Marmalade has coincided with a renewed curiosity in traditional Russian attire, such as fur hats, and Slavic-inspired makeup, which have appeared in international fashion discourse following the track’s breakthrough.
Katya Lel’s 2004 hit My Marmalade resurfaced as a viral moment on November 20, propelled by TikTok users sharing their own versions. One notable example involved a stunt double for businesswoman Kris Jenner dancing to the track, wearing a red fur coat, an orange turtleneck, and a brown fur hat, illustrating how the song has crossed cultural lines and found new expression in diverse contexts.
In discussing the song’s staying power, Katya Lel described its popularity as a symbolic Russian victory, underscoring how the track’s success on social platforms has heightened interest from international partners. Lel noted that the engagement surrounding My Marmalade signals ongoing international curiosity about Russian music and culture, which in turn sustains collaboration opportunities across markets.
Looking back, Lel has also reflected on her personal sense of youth and vitality amidst the song’s revival, suggesting that the track continues to empower both the artist and a global audience that embraces the charm of Russian pop sounds. The conversation, though focused on a single composition, underscores a broader narrative about how music from Russia can travel, evolve, and connect listeners worldwide.