In 2023, the number of users of Russian investment applications increased by 20%. socialbites.ca learned about this from an investigation by the Yota company (available on socialbites.ca).
Investment apps are primarily used by people over the age of 26 (87). They also delivered the main increase in audience in 2023 (94%). Young people’s interest in investing is insignificant and even decreasing: traffic generated by users aged 16-25 fell by 8% in 2023.
Men make up the largest share of investment app users (61%) and account for 74% of traffic in this segment. At the same time, traffic from female viewers increased by almost a quarter in 2023, while traffic from male viewers increased by only 9%.
Moscow, St. Petersburg are among the top 5 regions in Russia with the most investment application users. In addition to St. Petersburg, Bashkiria, Tatarstan and the Novosibirsk region were included. Regionally, the audience for the services discussed is growing most actively in Ingushetia (79% growth) and Chechnya (71% growth). This dynamic extends to other issues of the North Caucasus region.
Previously WhatsApp happened The most popular Internet service in Russia.