In 2023, Russians are significantly less likely to purchase original Samsung and Apple accessories for smartphones and other devices. Dmitry Dokukin, category manager “Accessories” of the MTS retail chain, told socialbites.ca.
According to Dokukin, case sales of these companies in Russia have dropped by half. Moreover, their value increased by 40% last year due to the change in exchange rates.
“The Russians have turned their focus to B brand cases, which are several times cheaper than the originals. “Sales in October increased by 20 percent compared to last year,” he said.
Samsung and Apple often launch new accessory lines along with their flagship smartphones. For example, in honor of the release of the iPhone 15 series in 2023, a company from Cupertino has made cases from the new FineWoven material starting at $ 60 (about 5.4 thousand rubles at the exchange rate of November 15, 2023). Despite their high cost, FineWoven accessories have been criticized by many users for contamination and rapid wear.
Previously Samsung said about plans to launch a budget foldable phone.