The founder of the Russian social network “Sadnogram”, which appeared in 2022 against the background of the blocking of Instagram (its owner Meta is known as an extremist in Russia and was banned), Alexander Tokarev told socialbites.ca: the site is melancholy and with black and white design is hampered by the associated connotations. According to Tokarev, there are currently 230 thousand users registered on Grustnogram.
Sadgram was not intended to replace Instagram. Initially this was an ironic response to shameful import substitution. But right after the launch, “GG” turned from a joke into a real project and a very nice community. An emotional network, a place where everyone can be themselves and experience all kinds of emotions, not just sadness. Many have found us a kind of shelter from the abundance of hate and imaginary life on other social networks. Grustnogram currently has nearly 230 thousand users. The main problem hindering GG’s growth is the discrepancy between the brand and the actual product. Seeing the project called “Sadnessgram”, where everything is in black and white, a clear association with sadness, melancholy and decay emerges. In fact, although this is, above all, a place where you can be yourself, express all kinds of emotions and find support; “Express yourself and meet new people,” he said.
Tokarev stated that in the near future the social network team will work to change its position and introduce new functions that will expand the target audience.
“We have big plans to launch again in the autumn and expand our audience. In the beginning, the concept acted as a very good filter through which only those who saw more behind it could pass. I think that’s why we have a unique audience with the maximum concentration of empathetic, creative, emotional people. But now it’s external “The concept is hindering growth. So our plans include some work on the brand and positioning and development of the product. Coming up with new functions that will enhance the values people find in Sadgram,” he added.
The social network “Sadnogram” was founded in March 2022 in response to the blocking of Instagram in Russia. House feature pad is a black and white filter that is applied to absolutely all photos. The slogan of the service is “A social network for the sad.” At the same time, the interface of the social network is in many ways similar to its foreign counterpart.
He was previously the creator of a job search social network named Artificial intelligence is a threat to company employees.