From January to August 2023, TV sales in Russia reached 5 million units; this is 40% more than the same period last year. About this socialbites.ca reported In the press service of the “M.Video-Eldorado” unified store network.
Top-selling manufacturers included Chinese brands Hisense, Haier and Toshiba. Grundig, Artel, Yandex and Vityaz also have an important share. At the same time, TVs of brands that have limited their presence in Russia, including Samsung and LG, remain in demand and remain in the assortment.
Most often, Russians buy screens with a diagonal of 32 to 45 inches – they account for 60% of sales, which is 2% less than last year. The 45-65″ segment accounted for 25% of the market with an annual increase of 2%.
“The growth of consumer activity is occurring against the background of structural changes in the brands offered on the market. Well-known Korean brands have been replaced by competitive Chinese manufacturers with a wide range of technological TVs for various needs and attractive prices. Also, the popularity of brands in Russia and the CIS is growing,” the retailer explained the growth of the market.
Previously “Yandex” together with Xiaomi sent Smart Display.