From January to July 2023, the turnover of Russian platforms for the sale of digital copies of video games more than doubled compared to the same period last year. In this respect informs TASS refers to the data of the YuKassa payment service.
According to the company’s analysis, the performance of Russian platforms during the summer increased by 12% compared to the spring. More than half (58%) of gamers buy new games at least once a year, and only 5% do so monthly. Almost two-thirds (64%) of Russians spend an average of up to one thousand rubles on games. monthly. Categories such as skins and battle pass take the lead among in-game purchases. The other half (54%) of players admitted that they started games every day.
Dmitry Karmishin, commercial director of YuMoney, a company that also includes YuKassa, believes that the departure of many foreign video game digital distribution services from the Russian Federation has given a strong impetus to the growth of Russian platforms.
“Many players are turning to local platforms for online games and eSports, participation in the development of the segment is becoming an important line of business for Russian IT companies,” said Karmishin.
Formerly Russian retailers reported It is stated that in 2023, Xbox and PlayStation sales in Russia have tripled.