Total smartphone production in the first half of 2023 was 522 million units, down 13.3% compared to the same period of the previous year. Such data given In a new report from analytics firm TrendForce.
Of the 522 million smartphones mentioned, 272 million were launched in the second quarter of 2023. This indicator is 6.6% worse than the previous quarter. At the same time, the first quarter itself showed an almost 20% lower year-on-year result. TrendForce described both the first half of the year and the second quarter of 2023 as the worst in the history of the smartphone industry in the last 10 years.
Analysts identified three main reasons for the decline in the smartphone market. The first is the lack of a recovery in strong demand after the easing of pandemic restrictions on manufacturing hubs in China. The second is the slow development of demand from India, which many sellers rely on. Third, there are large stocks of devices produced in vendor factories, which is not much different from the challenging global economic environment.
Samsung, Apple and Xiaomi continue to lead the industry in the second quarter. Their shares constituted 19.8%, 15.4% and 12.9% of the market, respectively. It was followed by Oppo (12.3%), Transsion (9.2%) and Vivo (8.5%).
Before Oppo introduced A new inexpensive smartphone with a 50 MP camera.