Since the beginning of 2023, sellers of game and account activation keys, called “gray” retail in Russia, earned 4.48 billion rubles. In this respect informs The publication “Izvestia”, which refers to the data of the company XYZ School.
At the same time, according to M.Video-Eldorado, the volume of the official market in the Russian Federation will be from 2 to 2.5 billion rubles. So “gray” sales of video games in Russia currently exceed official sales by twice. The XYZ School explains this gap by the fact that gamers have long been accustomed to purchasing digital copies of games rather than physical copies.
“It’s becoming less and less common for people to opt for a physical copy of a game that they can purchase online in a matter of minutes,” said Emma Yusova, COO of XYZ School.
Similar data on the market “Izvestia” were given in the analytical firm Telecom Daily. They believe that the participants of the “resale sector” quite successfully coped with the task of replacing the legal distribution services of Sony and Microsoft.
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