Payments to authors in the Odnoklassniki social network monetization program have doubled since the beginning of the year. This is stated in the content platform’s OK message on last year’s results.
Since the beginning of the year, the amount of payment for monetization from video has increased by 5.5 times and monetization from feed has increased by 2 times. During this time, the average earnings of 1 writer with the help of monetization increased by 36%, and the most successful bloggers earn on average more than 150 thousand rubles per month.
It is noted that OK has opened two author monetization programs, increasing the number of writers and unique bloggers on the platform, as well as launching its own series of original shows dedicated to the most popular hobbies of Russians.
Since the beginning of the year, the number of new groups and media with quality content on OK has increased by 45%. During the year, hundreds of active bloggers appeared on the social network, their total number increased 11 times. OK plans to attract up to 2,000 authors to the platform by the end of the year.
Groups in OK can monetize their access with the help of social network monetization programs. The social network continues to actively develop two types of monetization: for viewing posts in the stream and for viewing video content. The number of unique authors in both monetization programs has increased by 61% since the beginning of the year.
In 2023, they also launched a series of their own original shows dedicated to popular hobbies. The first project was the program “People Thrown” with Sergey Burunov, which collected more than 90 million views on the social network, and then aired on the STS TV channel. In the summer, OK launched several shows dedicated to the popular hobbies of Russians: cooking, traveling, sports, pets and others. In total, since the beginning of the year, OK has aired more than 80 episodes of its own programs, and the total number of views on the platform has exceeded 400 million.
It was previously reported that Odnoklassniki. restart news feed.