Apple will reduce the prices of older models of its smartphones immediately after the introduction of the new iPhone 15 series. In this respect informs BGR portal.
Experts state that the company has annually reduced the cost of its past devices. So the price of the current Apple smartphone series will drop by $ 100.
According to BGR estimates, Apple will charge $429 for the third-generation iPhone SE, $599 for the iPhone 13, $699 for the iPhone 14, and $799 for the iPhone 14 Plus in minimum builds. However, these prices will only apply to official Apple stores in the US.
In addition, the company will stop official sales of the old iPhone 12, while the flagship models of the iPhone 14 Pro and 14 Pro Max will be replaced by new products against the 15 Pro and 15 Pro Max, also called Ultra.
According to insider and Bloomberg journalist Mark Gurman, the launch of the iPhone 15 smartphone series will take place on September 12, and the devices will be available for free 10 days after the announcement. Alongside smartphones, the company should introduce the Apple Watch Series 9 and the protected second-generation Watch Ultra smartwatches.
before in Russia I started to take Pre-orders for the yet to be released iPhone 15.