According to data provided by the Samsung company, during the past year almost 16 million smart phones folding worldwide, over 70% compared to the previous year, making 2022 a year in which the market matures and such products become alternatives to traditional smartphones. Our market was no exception, as the sales volume also increased by 70% and approached 100 million Euros in terms of market value.
in your opinion David AlonsoHead of Mobile Experience Business Unit, Samsung Electronics Iberia: “The market is showing signs of maturity in the foldable smartphone segment, stability in terms of growth, new players in the market and greater weight in terms of smartphone sales volume. In companies like Samsung.
In this scenario, according to all available data, the market will continue to rise even though it was not well received at the beginning about 4 years ago. Launch prices and some visualization difficulties there may be slow launch at the bottom of the screen, something that seems to have been exceeded when looking at expected numbers. According to IDC research, sales will grow by up to 50% this year in 2023.
The most popular models
model Galaxy Z Flip It became the best-selling model of the series due to its features and price level, accounting for 73% of Samsung folding smartphone sales in Spain in 2022. On the other hand, the flagship of the series, Galaxy Z Fold, increased by 46% compared to 2021. With these products, the brand leads the market with a share of over 87% according to the company’s own data.