Since the start of sales, the iPhone 14 has become an average of 12% cheaper in Russia, reports DEA News.
Mostly, the prices fell in the top rows of Plus and Pro Max. Thus, iPhone 14 Plus 128 Gb prices decreased by 23% to 82,482 rubles, and iPhone 14 Plus 512 Gb prices decreased by 19% to 109,725 rubles. In turn, the prices of the models of the Pro series fell slightly: the price of the iPhone 14 Pro 256 Gb fell by 7% to 139,251 rubles, the iPhone 14 Pro 1Tb – by 9% to 153,099 rubles.
According to experts, the main impact on the cost of electronic goods is the exchange rate and logistics costs. In addition, in the absence of official deliveries, retailers bought new products at inflated prices, but managed to quickly establish supply chains, thereby reducing the cost of devices.
In March 2022, Apple stopped the delivery of its products to Russia. Then the company’s products were included in the list of goods allowed for import into Russia as part of parallel imports.
Previously reportedBy the end of 2023, Apple is preparing to launch the next-generation Apple Watch Series 9 and Apple Watch Ultra 2 smartwatches, in addition to the iPhone 15 series.