The Rambler portal (part of Rambler&Co) offered an updated video platform for businesses. The service is provided on the SaaS (Software as a Service) model – customers do not need to install software, all infrastructure is located on Rambler servers.
With the help of the video platform, you can upload, store, publish and monetize content on user sites, as well as track viewing statistics.
The product has been successfully tested on the resources of the Rambler&Co media holding and is now available to external customers.
The video platform was created taking into account modern technological solutions, including a user-friendly interface, the ability to broadcast live, webinars, support for vertical formats, monetization using VAST or VPAID technologies (a regular advertising video or interactive advertising with clickable links). ).
“There are many technological solutions that have proven their effectiveness within our holding. For example, the video platform of the Rambler portal is used by Rambler&Co media assets for VoD and online broadcasts. “We are now ready to offer our products to other businesses using the SaaS model, because we rely on our competitiveness and the demand for our solution,” said Alexander Krushin, marketing director of the Rambler portal.
Each customer of the Rambler video platform will receive a personal account for working with their own content, direct access to statistics and analytics tools that will help calculate key marketing metrics, increase audience engagement and determine the effectiveness of the video.