According to the newspaper’s report, Apple lost its place in the top three in smartphone imports to Russia.vedomosti” Citing a study by the GS Group.
In the first quarter of 2023, 700,000 iPhones were imported to the country, 30% less than the previous year. Currently, Apple owns only 11% of the smartphone market in Russia, which is only in fifth place in the ranking. Xiaomi is first with 21% of the market (1.3 million smartphones in the first quarter of 2023), Samsung is in second place (14, 900 thousand smartphones), in third place is Honor (11.3%, 730 thousand smartphones) and the fourth – Realme (11.710 thousand smartphones).
At the same time, Apple still ranks in the top three in terms of the number of used gadgets of the brand in the country – at the moment, Russians own more than 13 million iPhone smartphones. In the first place of this rating is Samsung, in the second place – Xiaomi. When it comes to statistics in terms of money, Apple takes the lead here – the iPhone accounted for 40% of smartphone sales in the first three months of this year.
According to Denis Kuskov, CEO of TelecomDaily, Apple’s share in Russia is really falling, but the company manages to maintain its position in the money, since its smartphones are in the expensive price segment.
“Any electronics store now has 3-4 booths with Chinese smartphones and a booth with Apple and Samsung Galaxy S22 and Galaxy S23 smartphones, so Apple will continue to be the market leader in its segment,” said Kuskov.
Formerly socialbites.ca we talked about itThat they have started taking orders for the iPhone 15 Pro, which has not yet been released in Russia.