From January to March 2023, 900 thousand “smart” speakers were sold in Russia, which is more than double the beginning of last year. In this respect informs TASS, based on data from Russian retailers.
It is noted that Yandex columns remain the most popular, accounting for 81% of the market. With a significant delay, VK and Sber products also took place in the top 3.
At the same time, the average check for the purchase of a “smart” speaker in Russia, according to some retailers, has not changed over the year and amounted to 8.2 thousand rubles. Most often, Russians prefer inexpensive models up to 7 thousand rubles.
Retailers believe the driver of the speaker market is the overall rise in popularity of “smart” homes. Also in the first quarter of the year, sales are heavily impacted by the holidays, as voice-assisted speakers are popular gifts.
Some retailers believe the smart speaker market could grow by 40% in 2023.
Formerly socialbites.ca Wrote About the fact that Yandex introduced the Station Max column for a smart home, which supports the Zigbee protocol.