The social network Odnoklassniki summarized the results of author support and monetization programs. Since November 2022, the monetization program has been launched and writers have started to earn money by posting videos and other content on their blogs. More than 1000 writers, groups and media have now participated in the programs.
With the help of official tools, the most successful writers can earn more than 100 thousand rubles. Applications for the author monetization program continue to be accepted, the main thing is to meet all necessary criteria.
“Thanks to the new monetization programs, creators at OK began to earn twice as much as income from previous affiliate programs. The total amount of monthly payments from OK to authors increased by 160% year over year, and the average monthly income of an author increased by 99% ” said.
In 2022, Odnoklassniki also began to position itself as a hobby platform. On Hobbies, a separate service launched in September, content is already watched by 21.4 million monthly viewers and users are spending 40% more time on the social network compared to the first month of its launch. Through the service, writers find their interested audience.
Thanks to the updated content recommendation systems at OK, the diversity of publications has also increased. 46% of the content in the feed now comes from groups, authors and media. In the first quarter of 2023, the total number of views of all authors and media posts in OK increased 85% year-on-year.