Brands create ads on the Internet using data they receive via wiretapping, as 41% of Russians are sure. This was reported to socialbites.ca by the press service of the marketing company Mindbox.
Another 24% of Russians believe that brands analyze users’ posted personal data and serve ads accordingly, according to a Mindbox study. 18% of respondents are confident that companies monitor people’s online activities. Another 14% of Russians think that brands analyze the behavior of users of their sites when creating ads. About 6% believe companies are following them in offline stores.
Also, the Mindbox survey showed which personal data Russians value the least and fearlessly share with online companies. For example, 29% of respondents voted for email, 24% for information about age and gender, and 12% for information about occupation and marital status. At the same time, most Russians value information about income (25%), biometric data (23%), geographic location (18%), residential address (16%) and phone number (11%).
It also turned out that 41% of Russians would not want to pass on their data to companies, but see themselves as hostages of a hopeless situation. Another 26% have a negative attitude towards data transfer and try not to share information about themselves with brands. And only 11% of respondents have a positive attitude towards this feature, believing that collecting personal information about users helps companies improve services.
More than 1,200 people from Russian cities with a population of more than one million took part in the Mindbox online survey. The survey of respondents took place in February 2023.
Formerly socialbites.ca Wrote The number of data leaks in the Russian financial sector increased by 1.7 times compared to the previous year.